They won two Grammy Awards for that project, in the first year that the Grammys rewarded videos. In 1984, the band continued to take advantage of the music video craze, releasing a video album that collected their music videos to date. The 1983 album Seven and the Ragged Tiger generated three more top ten singles, including Duran Duran’s first #1 hit, “The Reflex.” With that success, Capitol issued a re-release of Duran Duran, and the newly added single “ Is There Something I Should Know” climbed into the top five. That worked the album climbed to #6, and “Hungry Like the Wolf” became the group’s first big American hit. Their 1982 album Rio didn’t sell very well at first, but once Capitol realized that dance mixes of the songs were doing well in clubs, they remixed much of the album and re-released it, now pushing it as a dance album. They tried to push them as part of the “new romantic” movement, but that hadn’t yet quite caught on here as well as it had in England. The band’s American record label, Capitol, didn’t really know how to market Duran Duran at first. The MTV success turned the band into teen idols at their peak, you couldn’t look at a newsstand without seeing one of their faces on a teen magazine. In the early 1980s, MTV wasn’t yet available in all parts of the United States, and the band’s earliest success on American radio, tracked almost perfectly with the expansion of MTV if a city had MTV, the local radio station would be bombarded with requests for Duran Duran. The music video was still a new format, and at a time when many were bands were shooting cheap videotape footage on the band performing on stage, Duran Duran was hiring film directors and traveling to exotic locations to film mini-movies with actual plots they filmed their videos on 33mm film, which made them look even more glossy and expensive. Video was a huge part of Duran Duran’s early success.
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